Terrain Collective is the consultancy of Frederic Terral, who has been trekking the wilds of creative terrains for over two decades. From the Fortune 500 to nonprofits, and from museums to government agencies, Frederic has been the creative sherpa for countless strategy, design, and branding expeditions. He began his creative career with The Walt Disney Company as a project manager and producer working on a variety of film, video and digital media projects for attractions throughout Disney World. While at Disney, Frederic also co-engineered a strategic alliance with EDS to produce digital media projects for the Town of Celebration, EPCOT and internal projects.

In 2001 Frederic met Wright Massey who is celebrated for leading the design and rollout efforts of the Starbucks store experience that helped to launch a global brand. Wright and Frederic eventually formed a partnership and collaborated with some of the most talented creative minds in the industry to work on high-profile projects, including the redesign of the iconic Coca-Cola Sign in New York’s Times Square (2004-2017) and branding projects for Outback Steakhouse, The Coca-Cola Company, National Oceanic and Atmospheric Administration, Big Brothers Big Sisters of America, Jack in the Box, Odwalla Juice, and many more.

Frederic served as the Creative & Communications Director for Gaia Herbs, one of the leading herbal brands in North America. He oversaw the rebrand of this beloved 35-year-old company that impacted packaging, websites, branded films, social channels, digital marketplaces, in-store displays, trade promotions, and the flagship trade show booth unveiled at Natural Products Expo West. Frederic built an internal agency known as the Hive to manage the rebrand entirely in-house. The results were received with rave reviews by the board, new ownership, the executive team and customers alike.

In 2017 Frederic launched Pockitudes, a mindfulness and gratitude journal practice to support people’s mental well-being and encourage positive mental health. Frederic created this journal practice during his own recovery from anxiety and a negative inner voice. Today, he divides his time between growing Pockitudes and serving as an executive creative consultant for clients throughout the U.S. and abroad.


The Terrain recommends or collaborates with a very select group of proven creative and technical partners. Look for the seal on our partner websites and you’ll know they have proven their worth on more than one successful expedition with the Terrain. Please contact us if you wish to be considered to become an Authorized Member. All candidates must be unanimously approved by current members.

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[ Boulder, Colorado / Asheville, North Carolina ]

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