Terrain Collective is the consultancy of Frederic Terral, who has spent more than two decades navigating the wilds of creative terrain. From Fortune 500 companies to nonprofits, and from museums to government agencies, Frederic has served as a creative sherpa on countless strategy, design, and branding expeditions.

He began his creative career at The Walt Disney Company as a project manager, director, and producer, leading a range of film, video, and digital media projects for attractions across the company. During his time at Disney, Frederic co-engineered a strategic alliance with Electronic Data Systems (EDS) to produce digital media content for the Town of Celebration, EPCOT, Animal Kingdom, Magic Kingdom, Disney Studios, and other key destinations.

In 2001, Frederic met Wright Massey, founder of Brand Architecture (later renamed Terrain Collective under Frederic’s ownership). Wright is known for many achievements—most notably leading the design and rollout of the Starbucks store experience, which helped define the brand globally. Together, Wright and Frederic collaborated with top creative minds on high-profile projects, including the redesign of the iconic Coca-Cola sign in New York’s Times Square (2004–2017) and rebranding initiatives for Outback Steakhouse, The Coca-Cola Company, NOAA’s U.S. Integrated Ocean Observing System, Jack in the Box, Odwalla Juice, Sweet Tomatoes, and others.

Frederic went on to serve as Creative & Communications Director for Gaia Herbs, one of North America’s leading herbal supplement brands. He led a comprehensive rebrand of the 35-year-old company, overseeing packaging, websites, branded films, digital and social channels, e-commerce marketplaces, in-store displays, trade promotions, and the flagship trade show booth unveiled at Natural Products Expo West. He also founded an internal creative agency—The Hive—to manage the rebrand fully in-house. The results were met with enthusiastic praise from the founder, board, new ownership, executive team, and customers alike.

In 2023, Frederic became Creative Director at Nordic Naturals, the leading omega-3 brand in North America. Based in Santa Cruz, California, the company’s creative operations are led remotely by Frederic from his office in Asheville, NC, where he oversees a large, distributed team of designers, writers, producers, photographers, and managers.

He rebranded the in-house creative department as Sunwave Studio, where he leads the evolution of the Nordic Naturals brand experience across direct-to-consumer (DTC), email marketing, social media, events, trade shows, experiential activations, online marketplaces, and retail environments.

Frederic is the founder of Pockitudes, a small publishing company created to support mental well-being and promote positive mental health. He developed the journal practice during his own journey toward a more fulfilling life grounded in gratitude and kindness. The journals were initially sold in CVS, Whole Foods, and other retailers nationwide. Today, custom-branded Pockitudes journals are used by mental health departments, the military, schools and universities, at conferences and events, and by private and public organizations such as BetterHelp, Bayer, REI, Abbott, and Square, among others.

In 2025, Frederic released his most ambitious project to date: the Rings of Gratitude journals, featuring 365 unique expressions of gratitude alongside the complete Pockitudes journal practice—including affirmations, self-care intentions, reflection prompts, and more.

A seasoned Creative Director and fractional Executive Creative Director, Frederic’s passion for creativity is matched only by his dedication to leading and inspiring teams to exceed their own expectations. He has a proven track record of building and managing creative departments of all sizes, fostering collaboration and alignment, and delivering purpose-driven work. He also advises founders and executive teams on how to elevate brand experiences, optimize in-house creative capabilities, recruit top-tier talent, and identify the right agency partners.

Born in Lyon, France, Frederic is fluent in French. He currently lives in the shadow of Bull Mountain in beautiful Asheville, NC, with his best friend and wife Misa, their children Eric and Maya, Cheeto the corn snake, and Cici the cat.