DISRUPT THIS!

Do you remember when synergy, bandwidth, and thought leader were the terms du jour? For the past few years it’s been “disruptive.” I fully respect and support the intentions behind that word. The intentions for companies to want to be disruptive, are justified. It’s very competitive out there and... read more

BAD LOGOS & HUGE PROFITS

design, logos, boulder, adweek, hbr A 2.5 Minute-read by Frederic Terral I once told a CEO of a company, with over $2B in revenue, that there was a huge opportunity to improve his (rather ugly) logo. The CEO simply remarked that he... read more

REMEMBER THE HUMANS?

pwmb0fpuyyq-jacob-culp REMEMBER THE HUMANS? (Warning Tweet: This essay is over 1,700 words) Once upon a time, I had four different clients that operated restaurant chains. All four companies were experiencing several years of depressed traffic and sales. All four no... read more